Hi,
Do you want to change sales person ID or EAN number.
The filed which you are referring seems to be European article number. Check below help link on this.
http://help.sap.com/saphelp_470/helpdata/en/12/084876470311d1894a0000e8323352/content.htm
http://help.sap.com/saphelp_45b/helpdata/en/35/6f2939268b2239e10000009b38f984/content.htm
And, i am not sure about changing the sales person ID.
Regards, Sai Krishna.